I must admit to doing probably at least 80% of all my shopping over the internet. That's everything from the weekly food shop, clothes, hobbies, plants and books up to sending the kids their Easter Eggs via Hotel Chocolat this year.
Admittedly there are a few things that need to be touchy feely but another area that has improved is the returns service!! If I'm in a bit of a doubt about something I will look through a returns policy and won't buy from the company if I don't like it!!
I look for incentives quite a bit too, points and freebies. I don't actually like real world shopping but I love the fact that just about anything is available in my study! just wish there was one place where I could find everything in one hit.