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Gregory Case | Elena Morera
Sunnyvale, CA United States
My Website:
http://www.gregorycase.com
Elena Morera (my partner) and I co-own gregory case photography. We specialize in quilt and textile photography and have over 50 clients from over 20 states that send their quilts and textiles to our studio to be featured in books, catalogs, juried shows, exhibits, patterns, and fabric designs. We have over 17 books that feature our photography.

For the last three years, we have photographed the exhibits and events for the San Jose Museum of Quilts and Textiles (www.sjquiltmuseum.org). We also photograph artist/designer’s studios and assorted marketing booths at various quilt and textile trade shows. In addition, we are guest bloggers on Quilter’s Buzz (www.quiltersbuzz.com).

Gregory is “Photo Man” on The Quilt Show and has an on-going slide show (see top of this page in the purple navigation bar: "Slideshows") of some of the behind the scenes of the Show and the surrounding La Veta countryside.

We plan to write regularly on this blog about quilt and textile photography and related subjects. Through this blog, we will introduce you to people, books, magazines, websites, blogs, quilts, textiles, patterns, fabric, and designs that you might not be familiar with and we’ll include lots of tips, features, and extended tutorials on how to improve your own quilt and textile photography. Some day, when our time permits, we plan to update our own web site: http://www.gregorycase.com.

We look forward to your comments, suggestions, thoughts, and topics to discuss on this blog. And of course, the opinions and views expressed in this blog are ours alone and do not necessarily reflect the opinions and views of The Quilt Show management, sponsors, underwriters, advertisers, or its guests.

The "profile" image (detail) is taken from a quilt Sue Astroth made for us.
My Blog:
Photo Man’s Blog (Gregory Case)
Elena Morera and I write about quilt & textile photography and related subjects.
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 A Wedding, 6 Years, 4 Women, 1 Photo Later: Part 1 (Click to Read)03/05/2008
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2004 NWFGS

This month, March 2008, I celebrate my sixth year anniversary of my first professional photography job. And like most good stories with a happy ending, this story involves luck and numerous wonderful women who step in at the exact moment required.

After struggling for a couple of years pretending to be at best, an adequate photographer, but having the wisdom to keep my day job, I wanted to get more serious and thus started taking any non-profit (AKA non-paying) photography job to try to improve upon my fledgling portfolio. My sole hope was that someone would take me serious and pay me. One of those many non-paid photo jobs was to photograph Gamble Garden in Palo Alto, CA. They have an annual fund raiser, a Spring Tour, in which various home gardens are available for viewing. Back in 2002, a friend suggested that I should attend the San Francisco Flower & Garden show to prepare (read: improve) on my photography skills for the upcoming Spring Tour.

The Flower & Garden Show was love at first sight. For those who have not had the privilege to attend, about 25 garden creators have 5 days to build a magnificent garden, which is then showcased in theater lighting. My friend and I stayed Friday night until they kicked us out and returned on Sunday as well. Upon leaving Sunday night, I saw a banner proclaiming, “See you next year.” I remember pausing and then thinking, wouldn’t it be great to have that job of photographing the show. (The fact that no one had paid me a single cent for my photography work up to that point—all for very good reasons--went unspoken by me.)

2007 SFFGS

About a month after the show, I was at Gamble Garden being “photo boy” to a group of friends. (“Oh, photo boy, take a picture of this.” That’s what you get when you are the only one with a camera.) At one garden venue, a woman approached me and we had an extended and spirited conversation. She was the Show Manager of the San Francisco Flower & Garden Show and she was looking for a new photographer! Her husband remembered me from the Show a month before. I left that serendipitous meeting excited but also filled with those dreaded thoughts: if only I had more experience, or a better camera, or even one paying client, or if I could even photograph worth a damn, I might stand a chance, but it is all much too early. Thus, it was quite a shock to me, at a later meeting, when the show manager said it all came down to one thing—she wanted to see a 16” x 20” print of a garden.

That particular summer I was working in Minneapolis and St. Cloud, MN in what was supposed to be a 2 week assignment that expanded to an almost 3 month assignment. In St. Cloud, they have two excellent/world-class gardens and so what better opportunity than for me to have an extended period to take one simple, yet elegant, photo? It all seemed so easy…

2005 SFFGS

I bought a medium format camera (spending almost all the money I would have made if I did get the flower show) and shot almost every night. During my lunch hour, I would bring in several rolls of film to be developed at the local camera store. I would eagerly review the photos with high expectations and yet roll after roll, her simple request for one garden photo evaded me: the composition was wrong, the image was out of focus, that photo was too dark, that one was too light, and all were just too wrong. How could I not get one good photo in two excellent gardens? (I did have the presence of mind not to tell the film developer that I was trying to secure my first paying photography job for the San Francisco Flower & Garden Show! I feared he would forcefully take my camera away from me and suggest I keep my day job.)

(Continued in Part 2)

 
 
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